I'm From - Rice Serum 30ml

I'm From Rice Serum (30ml) is a lightweight brightening and moisturizing serum made in South Korea by I'm From. Its base is 73% rice germ ferment extract, made from rice harvested in Yeoju, Korea, supported by niacinamide and hyaluronic acid. It is designed to bring radiance back to dull, tired-looking skin while keeping it comfortably hydrated, and it suits all skin types, including dry and combination skin. The formula is vegan and free from artificial colouring. I'm From Rice Serum is available in Kuwait from Skin Valet at 7.900 KWD.

Skin Valet Kuwait is an authorized stockist of I'm From. Every unit is sourced through official distributors, never grey-market or refilled stock, so what you receive is the original formula in its sealed packaging and labelling, exactly as I'm From ships it.

What I'm From Rice Serum Does

I'm From builds each product around one Korean ingredient, and this serum is all about rice. Instead of a little rice extract added for marketing, fermented rice germ makes up most of the formula, which gives it a soft, glossy feel and a gentle approach to glow.

• 73% rice germ ferment extract – fermented rice germ from Yeoju, Korea, rich in nutrients and used to help skin look brighter and feel nourished.
• Niacinamide – helps even out the look of skin tone and supports a clearer, more radiant complexion.
• Hyaluronic acid and betaine – draw moisture into the skin so it feels plump and comfortable.
• Squalane, panthenol and allantoin – soften and soothe, helping the skin barrier hold on to hydration.
• Light, quick-melting texture – absorbs fast and leaves a moist, non-sticky finish.

Fermented Rice Serum vs a Typical Brightening Serum

Unlike a typical brightening serum built on a high dose of vitamin C or acids, this one takes a gentler route: a fermented rice base with niacinamide. That makes it easy to use morning and night without the tingling some actives cause, and it pairs well with stronger treatments on other nights. Fermentation breaks rice germ down into smaller components, which is why fermented extracts are popular in Korean skincare for a smooth, glowing finish. If you want a concentrated niacinamide serum for oil and pores, choose that instead; if you want soft radiance plus hydration in one step, this rice serum is the better fit.

Why It Suits Skin in Kuwait

Kuwait's climate is hard on radiance. Strong year-round UV and summer heat above 45°C leave skin looking tired, while dust settles on the face and dulls it further. Indoors, air-conditioning runs for most of the day and slowly pulls moisture from the skin, so many people end up with a complexion that looks flat and feels tight at the same time.

A light, watery serum handles both problems without adding weight. It layers easily under sunscreen in summer and under a richer cream in the cooler months. Explore more options in our brightening and glow skincare.

How to Use I'm From Rice Serum

Use it after cleansing and toner, before moisturizer.

1. Cleanse your face and apply your toner.
2. Dispense one to two pumps of the serum into your palm.
3. Spread it evenly over your face and neck.
4. Pat gently with your fingertips until absorbed.
5. Follow with moisturizer, and sunscreen in the morning.

It can be used morning and evening. In the morning, always finish with SPF, because brightening care works best when skin is protected from the sun. At night, follow with a moisturizer; I'm From suggests pairing it with the rest of its rice line for a fuller routine. Patch test first if your skin is very sensitive, and stop using it if irritation appears.

Key Ingredients and Who It Suits – المكونات الرئيسية

Hero ingredients: Aspergillus/rice germ ferment extract filtrate (73%), niacinamide, squalane, betaine, panthenol, allantoin, sodium hyaluronate and hydrolyzed hyaluronic acid, adenosine and madecassoside.

Best for: dull or tired-looking skin, dry and combination skin that needs moisture without heaviness, and anyone who wants a gentle glow step.

Less ideal for: anyone wanting a strong exfoliating or high-strength vitamin C treatment; pair it with one if needed. Browse our full range of Korean serums in Kuwait or the wider Korean skincare collection.

Frequently Asked Questions

Is I'm From Rice Serum good for dull skin?

Yes, that is what it is designed for. The 73% fermented rice germ extract and niacinamide help skin look brighter and more even, while hyaluronic acid keeps it hydrated, which also makes skin look fresher. Use it daily with sunscreen for the best results.

Can I use I'm From Rice Serum every day?

Yes. It is a gentle, lightweight formula without strong acids, so most skin types can use it morning and evening. Apply it after toner and before moisturizer, and finish with sunscreen in the daytime.

Where can I buy I'm From Rice Serum in Kuwait?

Skin Valet Kuwait (skinvaletkw.com) is an authorized stockist, and every unit is sourced through official distributors. We deliver to all six governorates of Kuwait, Saturday to Thursday: express delivery in 3–4 hours for orders placed before 6 PM (3 KWD), or standard delivery within 24 hours (1 KWD, free on orders over 25 KWD). Pay with KNET, Visa, Mastercard, Apple Pay or cash on delivery. Unused items in their original condition can be returned within 14 days. Need help choosing? WhatsApp our team on +965 9725 4797.